Twitter Partners With IBM To Bring Social Data To The Enterprise

Twitter and IBM announced a significant partnership today that will involve Twitter sharing its data with IBM for integration into IBM’s enterprise solutions, including the Watson cloud platform. The deal means IBM will gain access to the Twitter “firehose,” allowing businesses to incorporate insights gained from the social network into their decision-making process.

Additionally, the two companies will also be teaming up to build “a unique collection of enterprise solutions,” they say, which puts IBM into a different category than some of Twitter’s other data partners, who generally just ingest the data for use in their own systems.

IBM says the companies will collaborate to build enterprise applications to improve business decisions across industries and professions, beginning with applications and services for sales, marketing and customer service. They will also work together on industry-specific solutions, including those for banking, consumer products, transportation and retail.

Developers will also be able to integrate Twitter data into their own cloud applications, thanks to this agreement, using either IBM’s Watson Developer Cloud or its BlueMix development platform.

Going forward, the integrations will allow IBM customers to ask more complex questions about their businesses, like “why are we growing quickly in Brazil?” for example, a Twitter blog post suggests, and then use Twitter data to help them inform those responses.

The announcement, which Twitter says has been “years in the making,” comes at a time when IBM has been ramping up its efforts to become a player in the analytics space. The company has been rolling out a number of products recently, including Watson Analytics, a cloud application designed for working with big data which bears the name of the Watson supercomputer best known for its stint as a Jeopardy contestant years ago.

IBM has since taken that technology and turned it into a cloud platform that they’re building their own solutions on top of, while also inviting others to do the same.

IBM wants to provide business customers with as many data sources as they can, so it makes sense that they would include Twitter’s data stream in their analytics products.

Meanwhile, for Twitter, the company is now able to benefit more from its firehose of data, while also establishing its value to enterprise customers beyond the usual marketing and social media monitoring kinds of use cases. That matters even more these days as Twitter is struggling to find user growth, even attempting to invent new metrics that can track Twitter’s true reach to its “logged-out” and “syndicated” audiences, and beyond. (During the company’s earnings this week, it reported that user growth slowed to 4.8% and timeline views per user fell 7%).

Twitter’s user growth may be slowing, but its move into the enterprise space here is surely not without some financial impact to the company’s bottom line.

Twitter also notes today that its new relationship with IBM was made possible by the company’s acquisition of Gnip earlier this year, as it provided the enterprise-grade platform capable of delivering its 15 billion “social activities” created per day to Twitter partners, now including IBM.

Additional Reporting: Ron Miller

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Twitter Sees Two More Exec Departures, Including VP Of Engineering Jeremy Gordon

Two more executives have left Twitter: Jeremy Gordon, the vice president of engineering, and Adam Kinney, a senior manager who led the company’s analytics team.

The news was first reported in CNBC. That report also cited an unnamed source who claimed that some of the company’s engineers are concerned about a lack of clarity in the Twitter’s product vision. (The company’s stock took a beating earlier this week after an earnings report with disappointing user numbers.)

Asked for confirmation or comment, Twitter pointed me to tweets from Gordon and Kinney announcing their departures.

Other executives who left Twitter recently include then-COO Ali Rowghani and Vice President of Media Chloe Sladden, whose departures were both revealed on the same day in June.

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Why Microsoft needs to reveal Windows 9 sooner than later: The end of Windows 7

Several reports from sometimes reliable Windows watchers say Microsoft is poised to unveil Windows nine at the top of Sep. The new OS can mark the come back of the beginning menu, the flexibility to run railway line apps within desktop windows, and alternative PC-friendly tweaks. The temporal order makes ton of sense, in spite of Windows 8's short run. Why? as a result of Windows seven.

Whether you like or hate Windows eight, you cannot argue that Microsoft's Live Tile-infused software package has been… discordant, to mention the smallest amount. The changes Microsoft instituted to rework its desktop software package into one thing additional mobile targeted were downright surprising to long-time Windows users.

While resultant updates created Windows eight play so much nicer with ancient PCs, the injury was done. Witness the comments on any article talking regarding Windows eight, that quickly devolve into people oral communication that you're going to pry Windows seven from their cold, dead hands. And it's quite simply talk: Windows 7's market share continues to climb in spite of Windows 8's unharness, in line with NetApplications.

But Windows seven PCs can say buh-bye at the top of Oct.

Now Microsoft can still offer security updates for Windows seven till 2020. you simply will not be ready to obtain new Windows seven PCs any longer, unless you are willing to plop down bundle for an expensive business machine running Windows seven skilled. The end-of-sales date for PCs running the consumer-focused versions of Windows seven is Oct thirty one. And whereas you'll be able to still notice boxed copies of Windows seven at some on-line retailers, official software package sales of the OS over last Oct.

You see the problem: The Windows eight name alone turns off several enthusiasts. when Oct thirty one, you will not be ready to obtain a brand new laptop while not Windows eight, and there'll be no hope on the horizon for desktop diehards with a grudge against the OS unless Microsoft announces a additional PC-friendly Windows nine initial.

Likewise, several businesses refuse to upgrade to Windows eight, given the high coaching prices needed to show everyday staff to navigate the overhauled OS. It's in Microsoft's best interest to introduce a version of Windows that is additional orientated towards change-averse enterprise sensibilities sooner instead of later, in order that firms will begin designing their ultimate migration faraway from Windows seven. Those migrations will take a protracted time.

Most leaks say Windows 9—or regardless of the build presently dubbed "Windows Threshold" can eventually be called—won't seem till spring 2015. it's going to be Windows eight or zip (or macintosh, or Linux, or Chrome OS) from the tip of Oct till then, although the leaked Windows nine timelines hold true. however if Microsoft so reveals Windows nine and its born-again begin menu in Sept, a minimum of there'll be light-weight at the tip of the tunnel.

Past reports indicate that Microsoft is taking steps within the right direction with Windows nine, and yes, we've some concepts on what we'd prefer to see enclosed in Windows nine to form it shine even additional bright. however why wait if you actually dislike Windows 8? whereas most massive box retailers gave abreast of Windows seven machines earlier, there square measure still ways in which to shop for a replacement Windows seven computer within the Windows eight era—if you act quickly.

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